Bio

I do SEO for enterprise e-commerce across EMEA (15+ domains). Most of my work lately is about making brands visible not just on Google, but inside AI search systems like ChatGPT, Perplexity, and AI Overviews.

I also build the tools I need. If a process is too slow or too manual, I write the code to automate it. That has cut content production costs significantly.

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Experience

SEO & AI Search ManagerMay 2025 — Present
Triumph International · Zurich, Switzerland

I run organic search and AI search visibility for Triumph's e-commerce across EMEA (15+ domains). I also build internal tools that automate SEO processes the team can't handle manually.

SEO Specialist (Innovation Lead)Sep 2022 — Apr 2025
NUR Digital Marketing Agency · Mantua, Italy

SEO strategy for enterprise clients. I pushed AI and automation into the agency's workflow and led the innovation side of projects.

SEO SpecialistSep 2020 — Sep 2022
TeseCom Agency · Pisa, Italy

Full SEO management for B2B and B2C. This is where I got solid on the technical and analytical side of the job.

SEO SpecialistMay 2019 — Sep 2020
Brand-On Agency · Pisa, Italy

My first SEO role. On-page, link building, local, the basics, done across a mix of SMB clients.

Skills

Generative AIPrompt EngineeringLLM OptimizationRAGPythonAEOGEOTechnical SEOAI AutomationSEONLP/NLU