I do SEO for enterprise e-commerce across EMEA and APAC (15+ domains). Most of my work lately is about making brands visible not just on Google, but inside AI search systems like ChatGPT, Perplexity, and AI Overviews, and measuring whether any of it actually lands.
I also build the tools I need. If a process is too slow or too manual, I write the code to automate it. That has cut content production costs significantly.
I run organic and AI search for Triumph across 15+ sites in EMEA and APAC. I built the tracker that tells us whether ChatGPT, Perplexity, Gemini and Claude mention us at all, and who they cite instead. ASO for the app is mine too, from pre-launch to publication on both stores. So is the pipeline that writes product copy for 10,000+ SKUs.
I own the roadmap for an AI content-generation SaaS, run the pre-sales calls, and reworked the pricing twice until it made sense.
SEO strategy for enterprise clients, mostly technical work on Adobe Experience Manager and the other big CMS platforms. I pushed AI and automation into the agency's workflow and led the innovation side of projects.
Full SEO management for B2B and B2C. This is where I got solid on the technical and analytical side of the job.
My first SEO role. On-page, link building, local, the basics, done across a mix of SMB clients.